Everything seems to have moved into the digital world, thanks to technology. Music is not different. Any publicity drive is now more effective online than anywhere else.
Big brands have resorted to streaming content live, with heavyweights like Snapchat, Twitter, YouTube and Facebook creating their live stream platforms. Today, streaming is popular from sports events to online casinos. The content will find its way anywhere. Imagine uploading from your studio and bingo live casino the audience enjoys the content immediately.
Singer Gwen Stefani was the first to go live with her music through Periscope during a commercial. The four-minute-long videos done in one take got 25 million views. BMW also did a campaign for its M2 model through Periscope that got 5,000 reactions in 10 minutes. The campaign got 48,000 social engagements, 3,000 new Periscope, and 16.6 million impressions.
Why Live Streaming Music Is More Popular Online
The example of singer Gwen Stefani and BMW show how fast a video can go online. Companies have realised that live streaming is a fast way to get the word out there. To get music out there quickly, many artists have discovered the power of the live stream. Videos travel for seconds online. At a single click, live stream content will cross border and continents.
The Internet has made the world a village. More people are getting connected even from the most remote parts of the world. By streaming your blues and rock live, rest assured the world will view it within the shortest time possible. All you need to do is appeal to your audience, and the shares will set you off globally. Ed Sheeran has reached the widest audience ever, through streaming his record reaching more than 69 million listeners monthly. Getting to ever reach such an audience would take a miracle.
The cost that comes with album launches and publicity campaigns is immense. Undoubtedly live streaming is one of the most effective ways to test the waters and check the public’s reaction to your product. You do not have to incur travel costs as you can share the music. All you need to do is get a good camera and set to the stage.